All the Details on Jennifer Lopez’s Beauty Brand’s New Neck Serum from the Star Herself (Exclusive)

Jennifer Lopez’s JLo Beauty is expanding once again. 

The multi-hyphenate’s beauty brand, which she launched in 2020, is entering 2026 with a new superstar serum not for the face or body — she’s created those already — but for the neck. 

It’s an area the lifelong entertainer knows deserves some TLC.

“I use my neck a lot [while] dancing. I have a very athletic show, and I toured all summer, and I’ve been dancing my whole life. And as I matured, I realized, I was like, ‘Wow, we really have to get something going for the neck here,’” she tells PEOPLE exclusively. 

Then the founder tasked her team to create a product that “not only is going to smooth texture and soften lines but also work beneath the surface by locking in moisture to strengthen the skin barrier,” she explains.

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Now, there’s a reason Lopez has a song called “All I Have” — she puts her all into everything she does. 

As a result, the aptly named That Spotlight Silhouette Firming Neck Serum, $69, is “truly different” from other solutions, she says. 

“It tackles every major sign of aging on the neck at once,” Lopez tells PEOPLE, adding, “It gives visible results instantly and [ones] that build over time.”

So just what is in the “Get Right” singer’s multi-targeted formula? It’s powered by a blend of bioengineered growth factors (proteins that act as messengers that tell cells what to do), amino acids and peptides that improve elasticity and texture over time.

Additional peptides target firmness and fine lines, while ingredients such as sodium hyaluronate help the skin maintain hydration. 

“It’s really kind of a visible transformation,” says Lopez, 56. She applies it every morning after cleansing her skin and applying her face serum. “I massage it upward until it sinks in,” she shares.

If your skin’s feeling dry, she advises applying a light layer of moisturizer. But if not, your next step should be SPF. “A big JLo Beauty thing is to use sunscreen,” she says.

No doubt you’ve seen Lopez’s get ready with me videos on social media, so you know she takes her skincare routine seriously. Aside from that regimen, there’s one other step she can’t go outside without. 

“Fragrance,” she says. “I could say a lip stain or mascara. But I think for me, when I feel completely done, has to do with fragrance [applying a] signature scent.”

“I feel very confident once I’ve got my skin care going and my ‘fit check is right, and my makeup is on point and my glow is glowing, but I need to put that little last finishing touch.”

With five years of JLO beauty behind her, Lopez shares what she’s learned about herself since becoming a beauty entrepreneur.

“I can honestly say that I think of myself five years ago and I’m a totally different person now. And a lot of that has been the journey, not just the beauty journey, but the inside,” she says.

“JLo Beauty has always been about beauty from the inside out. And I have grown so much, and so much has happened in my life in the last five years. I really feel like I’m a different, more self-realized, self-aware person, and that contributes to the beauty,” she continues.

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While skincare innovation will always be a goal, Lopez says she wants to enhance the wellness aspect of what the brand can deliver as well.

“The consistency of really working on my skincare routine and on my self-care emotionally and physically has been something that I plan to really put more in the ethos of JLo Beauty,” she says. 

“That needs to be a bigger part of our brand ethos. It always was, but just kind of leaning into that [more], because I know for me, myself, that has been a game changer.”